Crafting Marketing Excellence,
Where Every Detail Counts
At Odds On Favorite Marketing Solutions, we understand that in campaigns, every detail matters — from concept to completion. Our meticulous approach ensures that each element is thoughtfully curated, delivering campaigns that not only meet but exceed expectations.
Louisiana Omni-Channel Campaign
Overview: This campaign targeted a unique DMA with the ideal messaging and advertising at the ideal time. Near the start of this campaign, other home insurance providers began shedding customers and retreating from the area. While the organization would’ve naturally received some benefit of those providers leaving, without this awareness campaign, there would’ve been much less awareness to seek Kin out. In addition, our partnership with a trusted local media outlet Audacy, during Mardi Gras, a most beloved time of year, utilizing trusted local personalities provided a voice for Kin Insurance as a legitimate, trusted provider.
Integrations: Terrestrial and targeted steaming radio, Digital Display, Social, Email
Targets: Geo-targeted by property attributes
Timing: Monthly and as needed for sales team
Concept to completion, wrote content and worked cross-functionally internally, (content, legal, regulatory, analytics), and externally, (placement, creative, analytics) to delivery an intelligently targeted, engaging and timely messaged multi-channel campaign that crushed expectations.
Highlights:
● 6:1 ROI
● Email Match-back: Double Digit New Sales, +10% Sales Average
● Web-traffic by source/medium, compared to the previous 2 mo. period:
Users increased 50%, New Users Increased 51%, Sessions Increased 48%, Direct Traffic increased 91% in users, Google organic traffic increased 21% in users, Google SEM increased 38% in users
● SEM/PPC Traffic, compared to the previous 2 mo. period:
Overall clicks increased 76%, Overall CPC was flat, Branded search clicks increased 210%, Branded search CPC decreased 15%, Branded search users increased 192%
:30 Targeted Streaming Ad
Parade Preview Ad
Campaign: Florida Home Insurance
Integrations: Direct Mail, IP Match back Display (Google, Facebook, Insta, Informed Delivery Email), Web
Targets: Geo-targeted by property attributes
Timing: Weekly
Results: Grew response rate by 70%
Concept to completion, format, timing
● Wrote creative briefs and creative copy, provided demographics and offer information for the creative team and direction throughout the process
● Analyzed and compiled target lists for direct mail and digital display
● Managed and directed all external vendor partners, Print/Mail-house, Agency, Media Placement
● Campaign analysis throughout and postmortem reporting
Campaign: RCN – We’ve got you covered
Integrations: Direct Mail, Digital Display, Website Social, Outdoor & CTA (OOH)
Targets: Young (Millennial), Mid-Market, Families, Seniors
Timing: Quarterly Campaign
Results: Extremely successful campaign, driving connect rates well 11%
My Contributions: Concept to completion
● Created data-based personas to target specific demographic targets
● Wrote creative briefs and creative copy, provided demographics and offer information for the creative team and direction throughout the process
● Analyzed and compiled target lists for direct mail and digital display
● Negotiation of media buy for OOH and placement
● Managed and directed all external vendor partners, Print/Mail-house, Digital Agency, Media Placement
● Campaign analysis throughout and postmortem reporting
Campaign: RCN / iHeart Media
Integrations: Digital Video Ad, Digital Display, Social
Targets: Young (Millennial)
Timing: Monthly Campaign
Results: Successful partnership campaign, reaching a new/exclusive audience
Concept to completion
● Provided creative briefs, demographics and wrote copy, script and offer information for the iheart creative team and direction through production
● Analyzed and compiled target lists for direct mail and digital display
● Campaign analysis throughout and postmortem reporting
● Notes: I’m always looking for new opportunities for my toolbox. I enjoy researching new opportunities and channels and we needed to juice sales at a time when the competition had better offers and budget-wise, we couldn’t match. I had the Iheart media team’s offering in my back pocket to pull the trigger when the timing was right. Within 2 weeks, I launched a cross-promotional campaign with their morning streaming-radio personalities, combining their engaging digital videos with targeted digital ads. From that we received 200,000 weekly impressions and solid click-thru and conversions to deliver the EOY bump we needed to hit budget.
Campaign: RCN – Hash-tag Campaign
Integrations: Direct Mail, Digital Display, Website Social, Outdoor & CTA (OOH)
Targets: Young (Millennial), Mid-Market, Families, Seniors
Timing: Quarterly Campaign
Results: Successful summer campaign, Increased connect rates by 8% ahead of budget
Concept to completion
● Created data-based personas to target specific demographic targets
● Wrote creative briefs and creative copy, provided demographics and offer information for the creative team and direction throughout the process
● Analyzed and compiled target lists for direct mail and digital display
● Negotiation of media buy for OOH and placement
● Managed and directed all external vendor partners, Print/Mail-house, Digital Agency, Media Placement
● Campaign analysis throughout and postmortem reporting
Campaign: RCN – Social Sweepstakes Campaigns
Integrations: Facebook / Twitter
Targets: Defined by programmer / demographics
Timing: Seasonal or Event Based
Results: Consistent generation of new leads and customers
● Worked with programmers and local sponsors for sweepstakes opportunities, creative direction for content and design, internal teams for social placement
● Campaign analysis throughout and postmortem reporting
Campaign: RCN Small Business
Integrations: Direct Mail, Digital Display, Email, Search
Targets: Small Business Targets
Timing: Monthly
Concept to completion
● Campaign analysis throughout and postmortem reporting
● Analyzed and compiled target lists for direct mail and digital display
● Campaign analysis throughout, postmortem reporting and updating
Campaign: RCN Enterprise
Integrations: Direct Mail, Digital Display, Email, Search, Pitch Decks, Presentation Collateral
Targets: Enterprise Targets
Timing: Monthly and as needed for sales team
Collaborated with sales teams to deliver relevant pitch collateral and presentations
Campaign: a. favorite design – Halloween Retail /Wholesale
Integrations: Paid Search / Display, Social (FB, Insta, Twitter), Email
Targets:
Retail: Current customers, (National) Demo & Geo Targeted , Local, Community Pages
Wholesale: US & Int’l, Current customers / Prospects
Timing: Seasonal
Results: See below
My Contributions: Concept to completion, (Strategy, Design, Implementation, Execution)
Campaign: a. favorite design – stationery store: Holiday Awareness Campaign
Integrations: Every Door Direct Mail, Digital Display, Google Ads, Website, Social
Targets: Surrounding Neighborhood / Geo- targeted Demographics
Timing: Seasonal
Results: Raised awareness, brought new customers, increased sales
My Contributions: Concept to completion. (Strategy, Design, Implementation, Execution)
● Researched and implemented geo-based targeting to preferred demographics
● In-house: design direction, copy-writing, pre-production, shared mail set-up. External printer-management, proofing.
Campaign: xpedx Stores Division, Monthly Campaigns
Integrations: Direct Mail, Website, E-mail
Targets: Current Customers, New Prospects
Timing: Monthly Campaigns
Results: Targeted seasonal needs for consistent results
My Contributions: Led in-house department, concept to completion.
● Wrote creative briefs, copy and offer information for my team plus direction throughout
● Analyzed and compiled target lists for direct mail and e-mail
● Managed and directed all external vendor partners, Print/Mail-house
● Campaign analysis throughout and postmortem reporting
Campaign: xpedx Stores Division, B2B Healthcare test-vertical Campaign
Integrations: Direct Mail, Website, E-mail
Targets: Small to medium health-care providers
Timing: Monthly campaigns/Weekly messaging
Results: Added a new customer base, increased sales
My Contributions: Led in-house department, concept to completion
● Wrote creative briefs, copy and offer information for my team plus direction throughout
● Analyzed and compiled target lists for direct mail and e-mail
● Managed and directed all external vendor partners, Print/Mail-house
● Campaign analysis throughout and postmortem reporting
