CAMPAIGNS

From concept to completion, the details matter.

Direct Mail, Creativity, Innovations, Efficiency

Campaign: RCN – We’ve got you covered
Integrations: Direct Mail, Digital Display, Website Social, Outdoor & CTA (OOH)
Targets: Young (Millennial), Mid-Market, Families, Seniors
Timing: Quarterly Campaign
Results: Extremely successful campaign, driving connect rates well ahead of budget
My Contributions: Concept to completion
– Created data-based personas to target specific demographic targets
– Wrote creative briefs and creative copy, provided demographics and offer information for the creative team and direction throughout the process
– Analyzed and compiled target lists for direct mail and digital display
– Negotiation of media buy for OOH and placement
– Managed and directed all external vendor partners, Print/Mail-house, Digital Agency, Media Placement
– Campaign analysis throughout and postmortem reporting

RCN TELECOM
Campaign: RCN - We've got you covered
Integrations: Direct Mail, Digital Display, Website Social, Outdoor & CTA (OOH)
Targets: Young (Millennial), Mid-Market, Families, Seniors
Timing: Quarterly Campaign
Results: Extremely successful campaign, driving connect rates well ahead of budget
My Contributions: Concept to completion
- Created data-based personas to target specific demographic targets 
- Wrote creative briefs and creative copy, provided demographics and offer information for the creative team and direction throughout the process
- Analyzed and compiled target lists for direct mail and digital display
- Negotiation of media buy for OOH and placement
- Managed and directed all external vendor partners, Print/Mail-house, Digital Agency, Media Placement
- Campaign analysis throughout and postmortem reporting
RCN TELECOM
Campaign: RCN - We've got you covered
Integrations: Direct Mail, Digital Display, Website Social, Outdoor & CTA (OOH)
Targets: Young (Millennial), Mid-Market, Families, Seniors
Timing: Quarterly Campaign
Results: Extremely successful campaign, driving connect rates well ahead of budget
My Contributions: Concept to completion
- Created data-based personas to target specific demographic targets 
- Wrote creative briefs and creative copy, provided demographics and offer information for the creative team and direction throughout the process
- Analyzed and compiled target lists for direct mail and digital display
- Negotiation of media buy for OOH and placement
- Managed and directed all external vendor partners, Print/Mail-house, Digital Agency, Media Placement
- Campaign analysis throughout and postmortem reporting
RCN TELECOM
Campaign: RCN - We've got you covered
Integrations: Direct Mail, Digital Display, Website Social, Outdoor & CTA (OOH)
Targets: Young (Millennial), Mid-Market, Families, Seniors
Timing: Quarterly Campaign
Results: Extremely successful campaign, driving connect rates well ahead of budget
My Contributions: Concept to completion
- Created data-based personas to target specific demographic targets 
- Wrote creative briefs and creative copy, provided demographics and offer information for the creative team and direction throughout the process
- Analyzed and compiled target lists for direct mail and digital display
- Negotiation of media buy for OOH and placement
- Managed and directed all external vendor partners, Print/Mail-house, Digital Agency, Media Placement
- Campaign analysis throughout and postmortem reporting
RCN TELECOM
Campaign: RCN - We've got you covered
Integrations: Direct Mail, Digital Display, Website Social, Outdoor & CTA (OOH)
Targets: Young (Millennial), Mid-Market, Families, Seniors
Timing: Quarterly Campaign
Results: Extremely successful campaign, driving connect rates well ahead of budget
My Contributions: Concept to completion
- Created data-based personas to target specific demographic targets 
- Wrote creative briefs and creative copy, provided demographics and offer information for the creative team and direction throughout the process
- Analyzed and compiled target lists for direct mail and digital display
- Negotiation of media buy for OOH and placement
- Managed and directed all external vendor partners, Print/Mail-house, Digital Agency, Media Placement
- Campaign analysis throughout and postmortem reporting
RCN TELECOM
Campaign: RCN - We've got you covered
Integrations: Direct Mail, Digital Display, Website Social, Outdoor & CTA (OOH)
Targets: Young (Millennial), Mid-Market, Families, Seniors
Timing: Quarterly Campaign
Results: Extremely successful campaign, driving connect rates well ahead of budget
My Contributions: Concept to completion
- Created data-based personas to target specific demographic targets 
- Wrote creative briefs and creative copy, provided demographics and offer information for the creative team and direction throughout the process
- Analyzed and compiled target lists for direct mail and digital display
- Negotiation of media buy for OOH and placement
- Managed and directed all external vendor partners, Print/Mail-house, Digital Agency, Media Placement
- Campaign analysis throughout and postmortem reporting
RCN TELECOM
Campaign: RCN - We've got you covered
Integrations: Direct Mail, Digital Display, Website Social, Outdoor & CTA (OOH)
Targets: Young (Millennial), Mid-Market, Families, Seniors
Timing: Quarterly Campaign
Results: Extremely successful campaign, driving connect rates well ahead of budget
My Contributions: Concept to completion
- Created data-based personas to target specific demographic targets 
- Wrote creative briefs and creative copy, provided demographics and offer information for the creative team and direction throughout the process
- Analyzed and compiled target lists for direct mail and digital display
- Negotiation of media buy for OOH and placement
- Managed and directed all external vendor partners, Print/Mail-house, Digital Agency, Media Placement
- Campaign analysis throughout and postmortem reporting

RCN TELECOM
Campaign: RCN - We've got you covered
Integrations: Direct Mail, Digital Display, Website Social, Outdoor & CTA (OOH)
Targets: Young (Millennial), Mid-Market, Families, Seniors
Timing: Quarterly Campaign
Results: Extremely successful campaign, driving connect rates well ahead of budget
My Contributions: Concept to completion
- Created data-based personas to target specific demographic targets 
- Wrote creative briefs and creative copy, provided demographics and offer information for the creative team and direction throughout the process
- Analyzed and compiled target lists for direct mail and digital display
- Negotiation of media buy for OOH and placement
- Managed and directed all external vendor partners, Print/Mail-house, Digital Agency, Media Placement
- Campaign analysis throughout and postmortem reporting
RCN TELECOM
Campaign: RCN - We've got you covered
Integrations: Direct Mail, Digital Display, Website Social, Outdoor & CTA (OOH)
Targets: Young (Millennial), Mid-Market, Families, Seniors
Timing: Quarterly Campaign
Results: Extremely successful campaign, driving connect rates well ahead of budget
My Contributions: Concept to completion
- Created data-based personas to target specific demographic targets 
- Wrote creative briefs and creative copy, provided demographics and offer information for the creative team and direction throughout the process
- Analyzed and compiled target lists for direct mail and digital display
- Negotiation of media buy for OOH and placement
- Managed and directed all external vendor partners, Print/Mail-house, Digital Agency, Media Placement
- Campaign analysis throughout and postmortem reporting
RCN TELECOM
Campaign: RCN - We've got you covered
Integrations: Direct Mail, Digital Display, Website Social, Outdoor & CTA (OOH)
Targets: Young (Millennial), Mid-Market, Families, Seniors
Timing: Quarterly Campaign
Results: Extremely successful campaign, driving connect rates well ahead of budget
My Contributions: Concept to completion
- Created data-based personas to target specific demographic targets 
- Wrote creative briefs and creative copy, provided demographics and offer information for the creative team and direction throughout the process
- Analyzed and compiled target lists for direct mail and digital display
- Negotiation of media buy for OOH and placement
- Managed and directed all external vendor partners, Print/Mail-house, Digital Agency, Media Placement
- Campaign analysis throughout and postmortem reporting
RCN TELECOM
Campaign: RCN - We've got you covered
Integrations: Direct Mail, Digital Display, Website Social, Outdoor & CTA (OOH)
Targets: Young (Millennial), Mid-Market, Families, Seniors
Timing: Quarterly Campaign
Results: Extremely successful campaign, driving connect rates well ahead of budget
My Contributions: Concept to completion
- Created data-based personas to target specific demographic targets 
- Wrote creative briefs and creative copy, provided demographics and offer information for the creative team and direction throughout the process
- Analyzed and compiled target lists for direct mail and digital display
- Negotiation of media buy for OOH and placement
- Managed and directed all external vendor partners, Print/Mail-house, Digital Agency, Media Placement
- Campaign analysis throughout and postmortem reporting


Campaign: RCN – Hash-tag Campaign
Integrations: Direct Mail, Digital Display, Website Social, Outdoor & CTA (OOH)
Targets: Young (Millennial), Mid-Market, Families, Seniors
Timing: Quarterly Campaign
Results: Successful summer campaign, driving connect rates well ahead of budget
My Contributions: Concept to completion
– Created data-based personas to target specific demographic targets
– Wrote creative briefs and creative copy, provided demographics and offer information for the creative team and direction throughout the process
– Analyzed and compiled target lists for direct mail and digital display
– Negotiation of media buy for OOH and placement
– Managed and directed all external vendor partners, Print/Mail-house, Digital Agency, Media Placement
– Campaign analysis throughout and postmortem reporting

RCN TELECOM
Campaign: RCN - Hash-tag Campaign
Integrations: Direct Mail, Digital Display, Website Social, Outdoor & CTA (OOH)
Targets: Young (Millennial), Mid-Market, Families, Seniors
Timing: Quarterly Campaign
Results: Successful summer campaign, driving connect rates well ahead of budget
My Contributions: Concept to completion
- Created data-based personas to target specific demographic targets
- Wrote creative briefs and creative copy, provided demographics and offer information for the creative team and direction throughout the process
- Analyzed and compiled target lists for direct mail and digital display
- Negotiation of media buy for OOH and placement
- Managed and directed all external vendor partners, Print/Mail-house, Digital Agency, Media Placement
- Campaign analysis throughout and postmortem reporting
RCN TELECOM
Campaign: RCN - Hash-tag Campaign
Integrations: Direct Mail, Digital Display, Website Social, Outdoor & CTA (OOH)
Targets: Young (Millennial), Mid-Market, Families, Seniors
Timing: Quarterly Campaign
Results: Successful summer campaign, driving connect rates well ahead of budget
My Contributions: Concept to completion
- Created data-based personas to target specific demographic targets
- Wrote creative briefs and creative copy, provided demographics and offer information for the creative team and direction throughout the process
- Analyzed and compiled target lists for direct mail and digital display
- Negotiation of media buy for OOH and placement
- Managed and directed all external vendor partners, Print/Mail-house, Digital Agency, Media Placement
- Campaign analysis throughout and postmortem reporting
RCN TELECOM
Campaign: RCN - Hash-tag Campaign
Integrations: Direct Mail, Digital Display, Website Social, Outdoor & CTA (OOH)
Targets: Young (Millennial), Mid-Market, Families, Seniors
Timing: Quarterly Campaign
Results: Successful summer campaign, driving connect rates well ahead of budget
My Contributions: Concept to completion
- Created data-based personas to target specific demographic targets
- Wrote creative briefs and creative copy, provided demographics and offer information for the creative team and direction throughout the process
- Analyzed and compiled target lists for direct mail and digital display
- Negotiation of media buy for OOH and placement
- Managed and directed all external vendor partners, Print/Mail-house, Digital Agency, Media Placement
- Campaign analysis throughout and postmortem reporting
RCN TELECOM
Campaign: RCN - Hash-tag Campaign
Integrations: Direct Mail, Digital Display, Website Social, Outdoor & CTA (OOH)
Targets: Young (Millennial), Mid-Market, Families, Seniors
Timing: Quarterly Campaign
Results: Successful summer campaign, driving connect rates well ahead of budget
My Contributions: Concept to completion
- Created data-based personas to target specific demographic targets
- Wrote creative briefs and creative copy, provided demographics and offer information for the creative team and direction throughout the process
- Analyzed and compiled target lists for direct mail and digital display
- Negotiation of media buy for OOH and placement
- Managed and directed all external vendor partners, Print/Mail-house, Digital Agency, Media Placement
- Campaign analysis throughout and postmortem reporting
RCN TELECOM
Campaign: RCN - Hash-tag Campaign
Integrations: Direct Mail, Digital Display, Website Social, Outdoor & CTA (OOH)
Targets: Young (Millennial), Mid-Market, Families, Seniors
Timing: Quarterly Campaign
Results: Successful summer campaign, driving connect rates well ahead of budget
My Contributions: Concept to completion
- Created data-based personas to target specific demographic targets
- Wrote creative briefs and creative copy, provided demographics and offer information for the creative team and direction throughout the process
- Analyzed and compiled target lists for direct mail and digital display
- Negotiation of media buy for OOH and placement
- Managed and directed all external vendor partners, Print/Mail-house, Digital Agency, Media Placement
- Campaign analysis throughout and postmortem reporting
RCN TELECOM
Campaign: RCN - Hash-tag Campaign
Integrations: Direct Mail, Digital Display, Website Social, Outdoor & CTA (OOH)
Targets: Young (Millennial), Mid-Market, Families, Seniors
Timing: Quarterly Campaign
Results: Successful summer campaign, driving connect rates well ahead of budget
My Contributions: Concept to completion
- Created data-based personas to target specific demographic targets
- Wrote creative briefs and creative copy, provided demographics and offer information for the creative team and direction throughout the process
- Analyzed and compiled target lists for direct mail and digital display
- Negotiation of media buy for OOH and placement
- Managed and directed all external vendor partners, Print/Mail-house, Digital Agency, Media Placement
- Campaign analysis throughout and postmortem reporting

Campaign: RCN / iHeart Media
Integrations: Digital Video Ad, Digital Display, Social
Targets: Young (Millennial)
Timing: Monthly Campaign
Results: Successful partnership campaign, reaching a new/exclusive audience
My Contributions: Concept to completion
– Provided creative briefs, demographics and wrote copy, script and offer information for the iheart creative team and direction through production
– Analyzed and compiled target lists for direct mail and digital display
– Campaign analysis throughout and postmortem reporting
– Notes: To expand on a topic I mentioned in our discussion, I’m always looking for new opportunities for my toolbox. As mentioned, I enjoy researching new opportunities and channels and we needed to juice sales at a time when the competition had better offers and budget-wise, we couldn’t match. I had the Iheart media team’s offering in my back pocket to pull the trigger when the timing was right. Within 2 weeks, I launched a cross-promotional campaign with their morning streaming-radio personalities, combining their engaging digital videos with targeted digital ads. From that we received 200,000 weekly impressions and solid click-thru and conversions to deliver the EOY results we needed to hit budget.

Campaign: RCN TELECOM / iHeart Media
Integrations: Digital Video Ad, Digital Display, Social
Targets: Young (Millennial)
Timing: Monthly Campaign
Results: Successful partnership campaign, reaching a new/exclusive audience
My Contributions: Concept to completion
- Provided creative briefs, demographics and wrote copy, script and offer information for the iheart creative team and direction through production
- Analyzed and compiled target lists for direct mail and digital display
- Campaign analysis throughout and postmortem reporting
- Notes: To expand on a topic I mentioned in our discussion, I’m always looking for new opportunities for my toolbox. As mentioned, I enjoy researching new opportunities and channels and we needed to juice sales at a time when the competition had better offers and budget-wise, we couldn’t match. I had the Iheart media team’s offering in my back pocket to pull the trigger when the timing was right. Within 2 weeks, I launched a cross-promotional campaign with their morning streaming-radio personalities, combining their engaging digital videos with targeted digital ads. From that we received 200,000 weekly impressions and solid click-thru and conversions to deliver the EOY results we needed to hit budget.
Campaign: RCN TELECOM / iHeart Media
Integrations: Digital Video Ad, Digital Display, Social
Targets: Young (Millennial)
Timing: Monthly Campaign
Results: Successful partnership campaign, reaching a new/exclusive audience
My Contributions: Concept to completion
- Provided creative briefs, demographics and wrote copy, script and offer information for the iheart creative team and direction through production
- Analyzed and compiled target lists for direct mail and digital display
- Campaign analysis throughout and postmortem reporting
- Notes: To expand on a topic I mentioned in our discussion, I’m always looking for new opportunities for my toolbox. As mentioned, I enjoy researching new opportunities and channels and we needed to juice sales at a time when the competition had better offers and budget-wise, we couldn’t match. I had the Iheart media team’s offering in my back pocket to pull the trigger when the timing was right. Within 2 weeks, I launched a cross-promotional campaign with their morning streaming-radio personalities, combining their engaging digital videos with targeted digital ads. From that we received 200,000 weekly impressions and solid click-thru and conversions to deliver the EOY results we needed to hit budget.

Campaign: RCN – Social Campaigns
Integrations: Facebook, Twitter, Website
Targets: Current Customers / Prospects
Timing: Monthly Campaign
Results: Increased awareness and gained exposure through giveaways and content cross-promotions
My Contributions: Concept to completion.
– Worked with programmers to create engaging content to stay relevant and keep RCN top-of-mind
– Campaign analysis throughout and postmortem reporting

Campaign: RCN TELECOM 
- Social Campaigns
Integrations: Facebook, Twitter, Website
Targets: Current Customers / Prospects
Timing: Monthly Campaign
Results: Increased awareness and gained exposure through giveaways and content cross-promotions
My Contributions: Concept to completion.
- Worked with programmers to create engaging content to stay relevant and keep RCN top-of-mind 
- Campaign analysis throughout and postmortem reporting
Campaign: RCN TELECOM 
- Social Campaigns
Integrations: Facebook, Twitter, Website
Targets: Current Customers / Prospects
Timing: Monthly Campaign
Results: Increased awareness and gained exposure through giveaways and content cross-promotions
My Contributions: Concept to completion.
- Worked with programmers to create engaging content to stay relevant and keep RCN top-of-mind 
- Campaign analysis throughout and postmortem reporting
Campaign: RCN TELECOM 
- Social Campaigns
Integrations: Facebook, Twitter, Website
Targets: Current Customers / Prospects
Timing: Monthly Campaign
Results: Increased awareness and gained exposure through giveaways and content cross-promotions
My Contributions: Concept to completion.
- Worked with programmers to create engaging content to stay relevant and keep RCN top-of-mind 
- Campaign analysis throughout and postmortem reporting
Campaign: RCN TELECOM 
- Social Campaigns
Integrations: Facebook, Twitter, Website
Targets: Current Customers / Prospects
Timing: Monthly Campaign
Results: Increased awareness and gained exposure through giveaways and content cross-promotions
My Contributions: Concept to completion.
- Worked with programmers to create engaging content to stay relevant and keep RCN top-of-mind 
- Campaign analysis throughout and postmortem reporting
Campaign: RCN TELECOM 
- Social Campaigns
Integrations: Facebook, Twitter, Website
Targets: Current Customers / Prospects
Timing: Monthly Campaign
Results: Increased awareness and gained exposure through giveaways and content cross-promotions
My Contributions: Concept to completion.
- Worked with programmers to create engaging content to stay relevant and keep RCN top-of-mind 
- Campaign analysis throughout and postmortem reporting
Campaign: RCN TELECOM 
- Social Campaigns
Integrations: Facebook, Twitter, Website
Targets: Current Customers / Prospects
Timing: Monthly Campaign
Results: Increased awareness and gained exposure through giveaways and content cross-promotions
My Contributions: Concept to completion.
- Worked with programmers to create engaging content to stay relevant and keep RCN top-of-mind 
- Campaign analysis throughout and postmortem reporting

Campaign: a. favorite design – stationery store: Holiday Awareness Campaign
Integrations: EDDM, Digital Display/Google Ads, Website, Social
Targets: Surrounding Neighborhood / Geo- targeted Demographics
Timing: Seasonal
Results: Raised awareness, brought new customers, increased sales
My Contributions: Concept to completion.
– Researched and implemented geo-based targeting to preferred demographics
– In-house: design direction, copy-writing, pre-production, shared mail set-up. External printer-management, proofing.

Campaign: a. favorite design - stationery store: Holiday Awareness Campaign
Integrations: EDDM, Digital Display/Google Ads, Website, Social
Targets: Surrounding Neighborhood / Geo- targeted Demographics 
Timing: Seasonal
Results: Raised awareness, brought new customers, increased sales
My Contributions: Concept to completion.
- Researched and implemented geo-based targeting to preferred demographics
- In-house: design direction, copy-writing, pre-production, shared mail set-up. External printer-management, proofing.
Campaign: a. favorite design - stationery store: Holiday Awareness Campaign
Integrations: EDDM, Digital Display/Google Ads, Website, Social
Targets: Surrounding Neighborhood / Geo- targeted Demographics 
Timing: Seasonal
Results: Raised awareness, brought new customers, increased sales
My Contributions: Concept to completion.
- Researched and implemented geo-based targeting to preferred demographics
- In-house: design direction, copy-writing, pre-production, shared mail set-up. External printer-management, proofing.
Campaign: a. favorite design - stationery store: Holiday Awareness Campaign
Integrations: EDDM, Digital Display/Google Ads, Website, Social
Targets: Surrounding Neighborhood / Geo- targeted Demographics 
Timing: Seasonal
Results: Raised awareness, brought new customers, increased sales
My Contributions: Concept to completion.
- Researched and implemented geo-based targeting to preferred demographics
- In-house: design direction, copy-writing, pre-production, shared mail set-up. External printer-management, proofing.

Campaign: xpedx Stores Division, Monthly Campaigns
Integrations: Direct Mail, Website, E-mail
Targets: Current Customers, New Prospects
Timing: Monthly Campaigns
Results: Targeted seasonal needs for consistent results
My Contributions: Led in-house department, concept to completion.
– Wrote creative briefs, copy and offer information for my team plus direction throughout
– Analyzed and compiled target lists for direct mail and e-mail
– Managed and directed all external vendor partners, Print/Mail-house
– Campaign analysis throughout and postmortem reporting

Campaign: xpedx Stores Division, Monthly Campaigns
Integrations: Direct Mail, Website, E-mail
Targets: Current Customers, New Prospects
Timing: Monthly Campaigns
Results: Targeted seasonal needs for consistent results
My Contributions: Led in-house department, concept to completion.
- Wrote creative briefs, copy and offer information for my team plus direction throughout
- Analyzed and compiled target lists for direct mail and e-mail
- Managed and directed all external vendor partners, Print/Mail-house
- Campaign analysis throughout and postmortem reporting
Campaign: xpedx Stores Division, Monthly Campaigns
Integrations: Direct Mail, Website, E-mail
Targets: Current Customers, New Prospects
Timing: Monthly Campaigns
Results: Targeted seasonal needs for consistent results
My Contributions: Led in-house department, concept to completion.
- Wrote creative briefs, copy and offer information for my team plus direction throughout
- Analyzed and compiled target lists for direct mail and e-mail
- Managed and directed all external vendor partners, Print/Mail-house
- Campaign analysis throughout and postmortem reporting
Campaign: xpedx Stores Division, Monthly Campaigns
Integrations: Direct Mail, Website, E-mail
Targets: Current Customers, New Prospects
Timing: Monthly Campaigns
Results: Targeted seasonal needs for consistent results
My Contributions: Led in-house department, concept to completion.
- Wrote creative briefs, copy and offer information for my team plus direction throughout
- Analyzed and compiled target lists for direct mail and e-mail
- Managed and directed all external vendor partners, Print/Mail-house
- Campaign analysis throughout and postmortem reporting
Campaign: xpedx Stores Division, Monthly Campaigns
Integrations: Direct Mail, Website, E-mail
Targets: Current Customers, New Prospects
Timing: Monthly Campaigns
Results: Targeted seasonal needs for consistent results
My Contributions: Led in-house department, concept to completion.
- Wrote creative briefs, copy and offer information for my team plus direction throughout
- Analyzed and compiled target lists for direct mail and e-mail
- Managed and directed all external vendor partners, Print/Mail-house
- Campaign analysis throughout and postmortem reporting
Campaign: xpedx Stores Division, Monthly Campaigns
Integrations: Direct Mail, Website, E-mail
Targets: Current Customers, New Prospects
Timing: Monthly Campaigns
Results: Targeted seasonal needs for consistent results
My Contributions: Led in-house department, concept to completion.
- Wrote creative briefs, copy and offer information for my team plus direction throughout
- Analyzed and compiled target lists for direct mail and e-mail
- Managed and directed all external vendor partners, Print/Mail-house
- Campaign analysis throughout and postmortem reporting
Campaign: xpedx Stores Division, Monthly Campaigns
Integrations: Direct Mail, Website, E-mail
Targets: Current Customers, New Prospects
Timing: Monthly Campaigns
Results: Targeted seasonal needs for consistent results
My Contributions: Led in-house department, concept to completion.
- Wrote creative briefs, copy and offer information for my team plus direction throughout
- Analyzed and compiled target lists for direct mail and e-mail
- Managed and directed all external vendor partners, Print/Mail-house
- Campaign analysis throughout and postmortem reporting

Campaign: xpedx Stores Division, B2B Healthcare test-vertical Campaign
Integrations: Direct Mail, Website, E-mail
Targets: Small to medium health-care providers
Timing: Monthly campaigns/Weekly messaging
Results: Added a new customer base, increased sales
My Contributions: Led in-house department, concept to completion
– Wrote creative briefs, copy and offer information for my team plus direction throughout
– Analyzed and compiled target lists for direct mail and e-mail
– Managed and directed all external vendor partners, Print/Mail-house
– Campaign analysis throughout and postmortem reporting

Campaign: xpedx Stores Division, B2B Healthcare test-vertical Campaign
Integrations: Direct Mail, Website, E-mail
Targets: Small to medium health-care providers 
Timing: Monthly campaigns/Weekly messaging
Results: Added a new customer base, increased sales
My Contributions: Led in-house department, concept to completion
- Wrote creative briefs, copy and offer information for my team plus direction throughout
- Analyzed and compiled target lists for direct mail and e-mail
- Managed and directed all external vendor partners, Print/Mail-house
- Campaign analysis throughout and postmortem reporting
Campaign: xpedx Stores Division, B2B Healthcare test-vertical Campaign
Integrations: Direct Mail, Website, E-mail
Targets: Small to medium health-care providers 
Timing: Monthly campaigns/Weekly messaging
Results: Added a new customer base, increased sales
My Contributions: Led in-house department, concept to completion
- Wrote creative briefs, copy and offer information for my team plus direction throughout
- Analyzed and compiled target lists for direct mail and e-mail
- Managed and directed all external vendor partners, Print/Mail-house
- Campaign analysis throughout and postmortem reporting
Campaign: xpedx Stores Division, B2B Healthcare test-vertical Campaign
Integrations: Direct Mail, Website, E-mail
Targets: Small to medium health-care providers 
Timing: Monthly campaigns/Weekly messaging
Results: Added a new customer base, increased sales
My Contributions: Led in-house department, concept to completion
- Wrote creative briefs, copy and offer information for my team plus direction throughout
- Analyzed and compiled target lists for direct mail and e-mail
- Managed and directed all external vendor partners, Print/Mail-house
- Campaign analysis throughout and postmortem reporting
Campaign: xpedx Stores Division, B2B Healthcare test-vertical Campaign
Integrations: Direct Mail, Website, E-mail
Targets: Small to medium health-care providers 
Timing: Monthly campaigns/Weekly messaging
Results: Added a new customer base, increased sales
My Contributions: Led in-house department, concept to completion
- Wrote creative briefs, copy and offer information for my team plus direction throughout
- Analyzed and compiled target lists for direct mail and e-mail
- Managed and directed all external vendor partners, Print/Mail-house
- Campaign analysis throughout and postmortem reporting
Campaign: xpedx Stores Division, B2B Healthcare test-vertical Campaign
Integrations: Direct Mail, Website, E-mail
Targets: Small to medium health-care providers 
Timing: Monthly campaigns/Weekly messaging
Results: Added a new customer base, increased sales
My Contributions: Led in-house department, concept to completion
- Wrote creative briefs, copy and offer information for my team plus direction throughout
- Analyzed and compiled target lists for direct mail and e-mail
- Managed and directed all external vendor partners, Print/Mail-house
- Campaign analysis throughout and postmortem reporting