CAMPAIGNS

From concept to completion, the details matter.

Collateral: RCN Enterprise Campaign
Integrations: Direct Mail, Digital Display, Email, Search, Pitch Decks, Presentation Collateral
Targets: Enterprise Targets
Timing: Monthly and as needed for sales team
My Contributions: Collaborated with sales teams to deliver relevant pitch collateral and presentations

Tri-fold

Pitch Deck (Selection)

Campaign: RCN Small Business Campaign
Integrations: Direct Mail, Digital Display, Email, Search
Targets: Small Business Targets
Timing: Monthly
My Contributions: Concept to completion
– Campaign analysis throughout and postmortem reporting
– Analyzed and compiled target lists for direct mail and digital display
– Campaign analysis throughout, postmortem reporting and updating

Campaign: “Louisiana, Kin Comes Marching In, MardiGras Campaign”
Integrations: Omni-channel Campaign – Radio, Streaming Radio, Email, Display, Social
Targets: Geographically and Demographically Targeted Homeowners
Timing: MardiGras
Results: 8X ROI, Web-traffic Increased +50%
My Contributions: Concept to completion
– Created data-based personas to target specific demographic targets
– Wrote creative briefs and creative copy, provided demographics and offer information for the creative team and direction throughout the process
– Analyzed and compiled target geographics and demographics
– Negotiation of media buy for placements
– Managed and directed all external vendor partners, Print/Mail-house, Digital Agency, Media Placement
– Campaign analysis throughout and postmortem reporting
– Provided creative briefs, demographics and wrote copy, script and offer information for the iheart creative team and direction through production
– Analyzed and compiled target lists for direct mail and digital display
– Campaign analysis throughout and postmortem reporting
– Notes: This campaign was an example of the perfect message at the perfect time, enhanced using locally based insights to craft engaging and relevant content.

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Campaign: RCN – We’ve got you covered
Integrations: Direct Mail, Digital Display, Website Social, Outdoor & CTA (OOH)
Targets: Young (Millennial), Mid-Market, Families, Seniors
Timing: Quarterly Campaign
Results: Extremely successful campaign, driving connect rates well 11%
My Contributions: Concept to completion
– Created data-based personas to target specific demographic targets
– Wrote creative briefs and creative copy, provided demographics and offer information for the creative team and direction throughout the process
– Analyzed and compiled target lists for direct mail and digital display
– Negotiation of media buy for OOH and placement
– Managed and directed all external vendor partners, Print/Mail-house, Digital Agency, Media Placement
– Campaign analysis throughout and postmortem reporting

Campaign: RCN / iHeart Media
Integrations: Digital Video Ad, Digital Display, Social
Targets: Young (Millennial)
Timing: Monthly Campaign
Results: Successful partnership campaign, reaching a new/exclusive audience
My Contributions: Concept to completion
– Provided creative briefs, demographics and wrote copy, script and offer information for the iheart creative team and direction through production
– Analyzed and compiled target lists for direct mail and digital display
– Campaign analysis throughout and postmortem reporting
– Notes: I’m always looking for new opportunities for my toolbox. I enjoy researching new opportunities and channels and we needed to juice sales at a time when the competition had better offers and budget-wise, we couldn’t match. I had the Iheart media team’s offering in my back pocket to pull the trigger when the timing was right. Within 2 weeks, I launched a cross-promotional campaign with their morning streaming-radio personalities, combining their engaging digital videos with targeted digital ads. From that we received 200,000 weekly impressions and solid click-thru and conversions to deliver the EOY bump we needed to hit budget.

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Campaign: RCN – Hash-tag Campaign
Integrations: Direct Mail, Digital Display, Website Social, Outdoor & CTA (OOH)
Targets: Young (Millennial), Mid-Market, Families, Seniors
Timing: Quarterly Campaign
Results: Successful summer campaign, Increased connect rates by 8% ahead of budget
My Contributions: Concept to completion
– Created data-based personas to target specific demographic targets
– Wrote creative briefs and creative copy, provided demographics and offer information for the creative team and direction throughout the process
– Analyzed and compiled target lists for direct mail and digital display
– Negotiation of media buy for OOH and placement
– Managed and directed all external vendor partners, Print/Mail-house, Digital Agency, Media Placement
– Campaign analysis throughout and postmortem reporting

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Campaign: RCN – Social Campaigns
Integrations: Facebook, Twitter, Website
Targets: Current Customers / Prospects
Timing: Monthly Campaign
Results: Increased awareness, engagement & exposure through giveaways and content cross-promotions
My Contributions: Concept to completion.
– Worked with programmers to create engaging content to stay relevant and keep RCN top-of-mind
– Campaign analysis throughout and postmortem reporting

Campaign: a. favorite design – Halloween Retail /Wholesale
Integrations: Paid Search / Display, Social (FB, Insta, Twitter), Email
Targets:
Retail: Current customers, (National) Demo & Geo Targeted , Local, Community Pages
Wholesale: US & Int’l, Current customers / Prospects
Timing: Seasonal
Results: See below
My Contributions: Concept to completion, (Strategy, Design, Implementation, Execution)

Campaign: a. favorite design – stationery store: Holiday Awareness Campaign
Integrations: Every Door Direct Mail, Digital Display, Google Ads, Website, Social
Targets: Surrounding Neighborhood / Geo- targeted Demographics
Timing: Seasonal
Results: Raised awareness, brought new customers, increased sales
My Contributions: Concept to completion. (Strategy, Design, Implementation, Execution)
– Researched and implemented geo-based targeting to preferred demographics
– In-house: design direction, copy-writing, pre-production, shared mail set-up. External printer-management, proofing.

Campaign: xpedx Stores Division, Monthly Campaigns
Integrations: Direct Mail, Website, E-mail
Targets: Current Customers, New Prospects
Timing: Monthly Campaigns
Results: Targeted seasonal needs for consistent results
My Contributions: Led in-house department, concept to completion.
– Wrote creative briefs, copy and offer information for my team plus direction throughout
– Analyzed and compiled target lists for direct mail and e-mail
– Managed and directed all external vendor partners, Print/Mail-house
– Campaign analysis throughout and postmortem reporting

Campaign: xpedx Stores Division, B2B Healthcare test-vertical Campaign
Integrations: Direct Mail, Website, E-mail
Targets: Small to medium health-care providers
Timing: Monthly campaigns/Weekly messaging
Results: Added a new customer base, increased sales
My Contributions: Led in-house department, concept to completion
– Wrote creative briefs, copy and offer information for my team plus direction throughout
– Analyzed and compiled target lists for direct mail and e-mail
– Managed and directed all external vendor partners, Print/Mail-house
– Campaign analysis throughout and postmortem reporting